Manchester AI technology company. We build AI chatbots, voice agents, web & mobile apps for UK businesses.
A small hotel or guest house runs its phone and inbox around whoever is on the desk, and a call about a booking, a late arrival or a lost key competes with checking guests in and cleaning rooms turning around. We build AI phone answering, booking chat and guest messaging for UK hotels, B&Bs and guest houses, designed around the rule that now sits over the whole sector: since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 (DMCCA) has banned "drip pricing" — showing a price and adding charges afterwards — so anything we build quotes the full price up front and never adds an extra a guest has not actively agreed to.
The person who could take a booking enquiry is the same person checking a guest in, dealing with a delivery, or turning a room around, so on a busy changeover day one of those calls goes to voicemail.
A late booking, a "can we check in after 10pm" question or an availability check at 11pm on a Sunday gets no reply until morning, and by then the guest has often booked somewhere that answered.
Breakfast, parking, cots, pet fees and late checkout are normal add-ons, but the CMA opened its first enforcement cases under the DMCCA against travel and hotel businesses on 18 November 2025, alongside new price-transparency guidance stating that headline rates must reflect genuine availability and optional extras cannot be added without the guest's active agreement.
Guest reviews drive OTA ranking and direct bookings more than almost anything else a small property controls, but since 6 April 2025 the DMCCA makes an incentivised or fake review automatically an unfair commercial practice, and the CMA's own July 2025 sweep of over 100 businesses' review policies found more than half could be falling short of its guidance.
Answers every call whether the desk is staffed or not, checks live availability and takes a booking through to confirmation, answers arrival, parking and pet-policy questions from your own information, and hands anything about a complaint or a room problem straight to staff.
AI Voice Agents pricing and detailsLets a guest check availability, book a room and ask about extras before or during their stay, always showing the full price — room plus any extra the guest has chosen — with nothing added afterwards that was not agreed at the time.
AI Chatbot Development pricing and detailsSends pre-arrival details, check-in reminders and post-stay thank-you messages automatically, and can invite a genuine review after a stay — but is built never to offer a discount or incentive for a positive one, and never to write, edit or fabricate review content itself.
AI Automation pricing and detailsWorks with the platform you already use — Mews, Cloudbeds, RMS, Guestline or SiteMinder among them — reading the live rate and availability your PMS actually holds, so the price it quotes is never invented or out of date.
AI Integration pricing and detailsNo. Since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 bans exactly that practice, and the CMA's November 2025 guidance for travel and hotel businesses states that optional extras cannot be added without the guest's active agreement. Every price the agent quotes is the full price for what the guest has chosen, shown before they commit, not adjusted afterwards.
Yes, and asking is entirely legitimate — the CMA's own fake reviews guidance says so. What it will not do is offer a discount, upgrade or other incentive tied to a positive review, or write, edit or invent review content, because since 6 April 2025 that is automatically classed as an unfair commercial practice under the DMCCA and the CMA has already found over half of the 100-plus businesses it swept in July 2025 falling short.
Where your system exposes an interface for it, yes — we connect to Mews, Cloudbeds, RMS, Guestline, SiteMinder and similar platforms so availability and rate are read live rather than kept as a second, separately updated record. What your specific system allows is checked on the discovery call before anything is quoted.
Routine questions — confirming a late check-in time, giving directions, explaining the parking arrangement — are handled directly. Anything involving a room problem, a security concern or a guest who needs a person is handed to staff or an on-call number you set, rather than the agent improvising a solution it is not placed to give.
As a fixed price after a free discovery call, with a one-off build and a monthly fee rather than a day rate. What moves the scope is how many rooms and properties you run, whether your PMS exposes a live interface, and whether you want phone answering, booking chat, guest messaging or all three. Most single properties start with phone answering, because it proves itself fastest and needs the least access to go live.
A booking chatbot is only as good as the diary it writes to and the rules it works under. What decides whether one works for your business, and what it must never book.
Most guides on this question are written by people selling the answer. Here is the honest version, including the four situations where we tell UK businesses not to buy one.
What an AI voice agent actually does, what it costs in the UK in 2026, how a call flows through to a human when it needs to, and the compliance points every business must get right.
Plenty of agencies close this part of a page with client logos. We do not publish any, because we will not put a name or a number on this site that we cannot evidence. What follows instead is what you can check in a public register, and what sits in the contract either way.
Thirty minutes, free, no obligation and no salesperson. You describe what is costing you time or customers, we ask about the systems involved, and you leave with an honest view of whether this is worth doing. We regularly end that call by saying the tool you already pay for covers it.
The code, the repository and the accounts are set up in your company name rather than ours, and they are yours on completion and full payment. Nothing runs on infrastructure we control, so ending the relationship does not end the thing we built.
Every project is quoted as a fixed price with a written scope after the call, so an over-run is our problem rather than yours. If the scope changes, we say so and re-quote before doing the work, not after.
In the UK or EU, under a data processing agreement, kept only as long as you specify. Any model provider we rely on is named as a sub-processor rather than left implicit, and we will tell you plainly where something you have asked for would put a commitment of yours at risk.
Agreed before launch rather than negotiated during an incident: what is covered, how quickly we respond, and what counts as new work. Every build has a defined escalation to a person, because the failure that costs you is the one nobody noticed.
Big Berri Limited is registered in England and Wales, company number 16562429, and registered with the Information Commissioner's Office under reference ZC119995. Both are public registers. Look us up rather than taking our word for it.
A free 30-minute discovery call. We map where you lose time and customers today, and give you a fixed price for fixing it.
Book a Free Discovery Call