Manchester AI technology company. We build AI chatbots, voice agents, web & mobile apps for UK businesses.
Stock enquiries land from AutoTrader, Motors.co.uk and your own website at the same time a salesperson is on the forecourt or mid test drive, and the ones that go unanswered move straight to the next listing. We build AI phone answering, chat and follow-up for UK dealerships that qualifies enquiries, books test drives and chases trade-ins — and that is built, deliberately, to never improvise the one part of the conversation the FCA actually regulates: what gets said about finance.
A salesperson mid test drive or mid handover cannot also answer the phone, so a stock enquiry that could have converted rings out and the buyer calls the next dealership on their list instead.
Booking a test drive still usually means a phone call during opening hours, and a slot held for a no-show is a demonstrator and a salesperson sitting idle.
Buyers ask about monthly payments and rates on the first call, and a script that improvises an answer is exactly the risk the FCA moved to close: discretionary commission arrangements, where a broker could increase a customer’s interest rate to increase their own commission, were banned outright by FCA Policy Statement PS20/8, taking effect 28 January 2021.
Under CONC 4.5.3R and 4.5.4R in the FCA’s Consumer Credit sourcebook, a credit broker — which includes a motor dealer arranging finance — must disclose the existence, nature and amount or likely amount of any commission to the customer in good time before the finance agreement is signed, not after.
Answers every call whether the forecourt is busy or the showroom is closed, qualifies what the buyer is looking for, checks stock and books a test drive against your diary — and hands any finance question straight to your compliant process rather than answering it itself.
AI Voice Agents pricing and detailsAnswers questions about a specific vehicle, part-exchange and availability around the clock, books a test drive or a valuation, and is built to state that finance is subject to status and application rather than quote or negotiate a rate.
AI Chatbot Development pricing and detailsSends test drive reminders and rebooks no-shows automatically, chases part-exchange valuations and follows up enquiries that went quiet — without a salesperson working a spreadsheet to remember who to call back.
AI Automation pricing and detailsWorks with the dealer management system and finance sourcing platform you already run — Keyloop, CDK Global, Dragon2000 or iVendi among them — so an enquiry, a test drive booking and a finance handoff all land on the same customer record.
AI Integration pricing and detailsNo. Discretionary commission arrangements — where a broker could raise a customer’s rate to raise their own commission — were banned by the FCA under Policy Statement PS20/8, taking effect 28 January 2021, and we do not build agents that quote or negotiate a rate. The agent qualifies interest, books a test drive or valuation, and hands any finance conversation to the authorised process and people you already have in place for it.
The redress scheme confirmed by the FCA covers commission-based finance agreements taken out between 6 April 2007 and 1 November 2024, and the obligation to assess and pay redress sits with lenders, not with the dealership’s day-to-day sales process. Parts of the scheme are currently suspended by the Upper Tribunal pending a legal challenge, and firms must keep complying with every rule that is not suspended. Because of that, any customer asking about a historic agreement or a redress claim is routed by the agent to your complaints process rather than answered directly — that is a human decision, not one an enquiry chatbot should make.
CONC 4.5.3R and 4.5.4R require a credit broker to disclose the existence, nature and amount or likely amount of any commission before a customer signs a finance agreement, and that disclosure happens in the step of your finance journey you already have built for it — the agent’s job upstream of that is to qualify the enquiry and get the buyer to the right person, not to attempt the disclosure itself.
No — it sits in front of the phone and your website and reads and writes to the DMS and finance platform you already run, to whatever interface that platform exposes. What your specific setup allows is something we check on the discovery call, because it decides how far the integration goes.
As a fixed price after a free discovery call, with a one-off build and a monthly fee rather than a day rate. What moves the scope is how many sites you run, whether your DMS exposes a live interface, and how much of the enquiry-to-test-drive journey you want automated. Most dealerships start with phone answering for stock enquiries, because it proves itself fastest and needs the least access to go live.
A booking chatbot is only as good as the diary it writes to and the rules it works under. What decides whether one works for your business, and what it must never book.
A practical guide for UK SMEs on adding AI to the CRM you already run: the 10 integrations with the fastest payback, native AI features versus custom work, 2026 UK prices, UK GDPR considerations and a six-step plan.
A fair question, and most of the time the answer is that you should not. Here are the four things a subscription structurally cannot do, and how to tell whether you need any of them.
Plenty of agencies close this part of a page with client logos. We do not publish any, because we will not put a name or a number on this site that we cannot evidence. What follows instead is what you can check in a public register, and what sits in the contract either way.
Thirty minutes, free, no obligation and no salesperson. You describe what is costing you time or customers, we ask about the systems involved, and you leave with an honest view of whether this is worth doing. We regularly end that call by saying the tool you already pay for covers it.
The code, the repository and the accounts are set up in your company name rather than ours, and they are yours on completion and full payment. Nothing runs on infrastructure we control, so ending the relationship does not end the thing we built.
Every project is quoted as a fixed price with a written scope after the call, so an over-run is our problem rather than yours. If the scope changes, we say so and re-quote before doing the work, not after.
In the UK or EU, under a data processing agreement, kept only as long as you specify. Any model provider we rely on is named as a sub-processor rather than left implicit, and we will tell you plainly where something you have asked for would put a commitment of yours at risk.
Agreed before launch rather than negotiated during an incident: what is covered, how quickly we respond, and what counts as new work. Every build has a defined escalation to a person, because the failure that costs you is the one nobody noticed.
Big Berri Limited is registered in England and Wales, company number 16562429, and registered with the Information Commissioner's Office under reference ZC119995. Both are public registers. Look us up rather than taking our word for it.
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